We’re over on Aisle Planner today going over our top tips to prepare for your website redesign! And what better example than to share the process and experience about working with Robin of Ro & Co Events on her new website that we designed.
Sometimes we’re lucky enough in business to work with clients who are driven by inspiration and giving back to a community where they’ve thrived. That couldn’t be more true for Italy Inspires founder, Andrea Naar Alba of Italian Weddings & Events. A luxury event planner in Italy who saw a need to not only educate European wedding professionals but to also open the landscape of Italy to those who sought romantic weddings, only her country could provide. Andrea is a industry pro who produces some of the top events in the country and is a recent speaker at Engage Europe!
When Andrea and I began the journey of branding her new venture Italy Inspires, I was struck with some intense wanderlust. Italy was one of the countries Dallas and I travelled on our honeymoon and completely fell in love with the culture, food, language and visual ambiance. It’s no wonder major celebs have planned their I do’s there. This was certainly an inspiring project for us to work on!
There were two common themes that are represented in Italy Inspires new brand: luxury and culture. We started with a rich colour palette that was iconic of the natural landscape of Italy….deep ocean blues with sand, blush and brown for accent. Black and gold were weaved throughout to create a luxurious feeling. Next we focused on traditional and classic fonts that felt high-fashion, really attracting a clientele that valued quality. Textures and patterns were also developed that spoke to Italian design, like ornate Mediterranean tiles and stone textures.
Italy Inspires is a brand that offers luxury wedding professional in Europe and beyond a place to be inspired, expand their education and find support from each other. Another aspect of the brand is to bring luxury professionals around the world to Italy’s landscape to help build its wedding tourism for opulent events!
I don’t know about you, but launches that include delicious desserts and gorgeous cakes are always ok with us! Working with Jennifer and Dirk of Beverly’s Bakery was a dream come true. Their bakery business was passed down from her parents and learning about their journey was truly special. They have built an amazing reputation for impossible to ignore wedding cakes and special in-store treats – but it was time for their branding and website to catch up to their accomplishments.
We worked from the ground up to create a branding system that not only worked for their two California retail locations, but also attracted high-end wedding clientele to their website. Jennifer has amazing style and is no stranger to bright colors and bold prints. Since her vision is wrapped into every element of their store and designs, we felt it was important to infuse her personality into the overall brand experience.
The responsive website for Beverly’s Bakery was designed with weddings and events in mind. As the user you’re immediately greeted with a visual menu of possibilities for your event…weddings, favors and desserts! As a full service bakery it was important to attract new clients to Beverly’s who might not have visited their retail location. Their website is their visual store front where users can tour their gallery, download their custom pricing menus and inquire directly from their contact page. It was important that the website not only looked beautiful on desktop computers but worked flawlessly on mobile.
As a special touch we designed two sets of stationery, one for weddings and one for retail clients! The new brand and website for Beverly’s Bakery is not only is delicious to look at, but I know it will be effective in meeting all the goals they have for the future!
Welcome! I’m Ashley, design-aholic, creative director and lady boss for Ashley & Malone. You’ve stumbled upon my favorite place on our site where I get to share the work we create that helps our clients businesses grow! In our blog you’ll find some Websites and Branding we've developed for the the Wedding and Lifestyle industries, you will also find some business tips, inspiration and insight into our little design agency.