5 Ways to Convert More Website Visitors (and Connect With More Clients!)

We all know how important it is to have a beautifully branded website; however, motivating people to actually reach out to you is another thing entirely. Over the past week, I’ve been doing some research on wedding business blogs, and have encountered some top “don’ts” when it comes to website design and usability.

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Here are five tips to make sure your website visitors connect with your brand, and connect with you! To some, these changes might seem daunting, but I promise they’re relatively simple changes that can make a big difference in your site’s performance and your business’ success.

  1. Use social media icons, and place them prominently. This is a must! Couples want to see that you’re active on social media, and should be able to find your icons easily, either at the top of your website or in the footer. (Also, make sure you have a presence on the main networks: Instagram, Facebook and Pinterest are absolutely a must for wedding businesses!)
  2. Include your photo. A new visitor to your website wants to know who you are. This goes way beyond seeing your “rap sheet” and reviews. Give them something to connect with by featuring a friendly, authentic photo of yourself on your About page. Don’t be shy!
  3. Show off your testimonials. I love sprinkling testimonials throughout a website. This allows visitors to read firsthand the experience that other couples had working with you, which in turn helps them envision having that great experience themselves. It also helps to build credibility and trust.
  4. Feature quality images. Make sure your galleries include high-quality images, with the proper resolution to display on retina screens. Nothing ruins a stunning image more than a pixilated experience! There are some great responsive and retina plugins for WordPress websites to make the process even easier.
  5. Link to your email. I don’t know how many times I’ve heard from our website development clients that they weren’t receiving contact form inquiries on their old site. Guess what? They weren’t alone. It’s a known problem that contact forms are often caught by spam filters, and some hosting sites block these kinds of messages altogether. To help mitigate this problem, make sure you provide a general email address on your website so clients can contact you directly if they don’t hear from you after submitting your form.

So there you have it – five easy ways to make your website more functional, and you more accessible, for better results.

Launch Love: Danae Grace Events!

We feel so lucky to work with the most amazing clients, and will be featuring some of our recent brand launches on our blog. We’re excited for the opportunity to showcase our capabilities, as well as the fantastic relationships we’ve built with the businesses (and business owners) who’ve engaged us. If you’ve ever considered retaining Ashley & Malone for branding and responsive website development, blog design, stationery, or anything else, keep an eye on this post series! (Or, just reach out and say hello – we’d love to chat with you about your needs!)

Without further ado…we’re pleased to present our launch of the Danae Grace Events brand! Danae Grace is an event planning and design company based in California, and they reached out to us for guidance in their brand identity, website blog and more. Of course we were thrilled to welcome them to the Ashley & Malone experience!

 

The Client:

Danae Grace herself was a dream client. From the first moment we spoke, we knew it was going to be such a fun process working together. One of the reasons Danae admitted to hiring us was because we shared a very similar style, so perhaps our companies were destined to be a match!

 

The Process:

The design process for Danae Grace Events was a really interesting one. Truth be told, the logo we ended up selecting for Danae wasn’t one of the original concepts we created. What people don’t realize about branding is that it can be a struggle to really recognize that change is needed. Oftentimes, we will feel apprehensive about doing something different – risk can be scary. Rest assured, Danae and I really worked through her branding as a team and came up with a beautiful logo that was not only reflective of herself, but one that her dream client would be attracted to as well. It’s feminine, elegant and oh-so-professional. Danae’s brand is rooted in her creative and kind spirit and the true uniqueness of the designs she creates for weddings.

Danae Grace branding, created by Ashley and Malone

The Products:

For Danae’s web design, we created a concept that really allowed her work to shine through and that focused on the user experience. Throughout her website, we guide the user from page to page to enjoy the full experience of Danae’s brand. We’ve used photography, typography and thoughtful copy to connect the site visitor with Danae, creating the foundation of a beautiful event planning relationship.

One of my favorite elements of Danae’s site is her blog. I’m in love with the titles and how seamless the design is executed, and I can’t wait to see the content she and her team will create!

 

The Result:

After our work together, Danae was left with a fresh brand that’s as stylish as she is. We hope you’ll take time to explore Danae Grace Events’ stunning new website and blog. Be sure to check out Danae’s blog post about her branding experience with Ashley & Malone, too! When you’re ready to begin your own journey of defining and cultivating the perfect brand for your business, and the website, blog and stationery to go with it please contact us. We’re happy to help and can’t wait to hear from you!

Ashley & Malone’s Blog is Born!

We’re so excited to announce the newest arrival to Ashley & Malone: our very own blog! In this space, we’ll be sharing lots of wonderful things with our readers: our very best advice on all things branding, detailed features on our beloved clients and the things we’ve created for them, and behind-the-scenes looks at our life and everything amazing we’re doing with it. It’s our goal that the Ashley & Malone blog serves as a resource and an inspiration for people who value luxury and want their business (and their brand) to reflect that.

For anyone who may have stumbled onto our blog as their first experience with Ashley & Malone, allow us to welcome you personally! We’re Ashley and Dallas: husband and wife, creative partners, and lovers of development, design and decadence. (At least where branding is concerned!) Our clients work closely with the two of us to bring their vision for their business to a ridiculously gorgeous reality. And when we say “closely,” we actually mean it – along with our superstar client manager, Caryn, we’re there for you personally every step of the way, from the conceptualization to the creation of an unforgettable online presence. We want you to love the process of working with us as much as you love what we’re able to do for your business.

ASHLEY_OFFICE_ANNAWITHLOVE_HIRES-2-5_edit_smallWe can hear you asking, “Why start blogging now?” Well, truth be told, we’ve been pretty focused on other things! Things like guiding our fantastic clients through the process of defining a brand, creating the most stunning responsive sites on the web, and designing statement stationery that’s more stunning than you thought anything on paper could be. Oh, and crafting breathtaking blogs, too – you can see some of them here, and here, and here, and here.

Now, though, we’re ready to pull back the curtain on some of what we do, what we know and what we love. We’ve got some fantastic things coming up on our blog, so we hope you’ll check back weekly to see what we have in store! In the meantime, be sure to follow us on Instagram, Pinterest, Facebook and Twitter for smart tips, pretty photos and general goodness. And of course, don’t hesitate to reach out if we can help you capture the brand identity of your dreams. We can’t wait to connect with more people who are madly in love with the idea of having both a beautiful business and a beautiful life!