5 Ways to Convert More Website Visitors (and Connect With More Clients!)

We all know how important it is to have a beautifully branded website; however, motivating people to actually reach out to you is another thing entirely. Over the past week, I’ve been doing some research on wedding business blogs, and have encountered some top “don’ts” when it comes to website design and usability.

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Here are five tips to make sure your website visitors connect with your brand, and connect with you! To some, these changes might seem daunting, but I promise they’re relatively simple changes that can make a big difference in your site’s performance and your business’ success.

  1. Use social media icons, and place them prominently. This is a must! Couples want to see that you’re active on social media, and should be able to find your icons easily, either at the top of your website or in the footer. (Also, make sure you have a presence on the main networks: Instagram, Facebook and Pinterest are absolutely a must for wedding businesses!)
  2. Include your photo. A new visitor to your website wants to know who you are. This goes way beyond seeing your “rap sheet” and reviews. Give them something to connect with by featuring a friendly, authentic photo of yourself on your About page. Don’t be shy!
  3. Show off your testimonials. I love sprinkling testimonials throughout a website. This allows visitors to read firsthand the experience that other couples had working with you, which in turn helps them envision having that great experience themselves. It also helps to build credibility and trust.
  4. Feature quality images. Make sure your galleries include high-quality images, with the proper resolution to display on retina screens. Nothing ruins a stunning image more than a pixilated experience! There are some great responsive and retina plugins for WordPress websites to make the process even easier.
  5. Link to your email. I don’t know how many times I’ve heard from our website development clients that they weren’t receiving contact form inquiries on their old site. Guess what? They weren’t alone. It’s a known problem that contact forms are often caught by spam filters, and some hosting sites block these kinds of messages altogether. To help mitigate this problem, make sure you provide a general email address on your website so clients can contact you directly if they don’t hear from you after submitting your form.

So there you have it – five easy ways to make your website more functional, and you more accessible, for better results.

5 Mistakes You’re Making With Your Brand

We promised advice in our new blog, and today we’re delivering! Obviously, our brand design is one of the main reasons clients seek out our services – we pride ourselves on creating complete branding that reflects their talent and their style.

Using “DIY” branding, or continuing to rely on a brand that was created years ago when you first launched your business, is problematic for a number of reasons. For one thing, it probably isn’t doing justice to all that you’ve accomplished! It’s also a safe bet that an outdated or self-made brand is going to look pretty stale, pretty quickly, in a marketplace full of stylish trendy businesses. Finally, it’s very likely that a DIY brand won’t be complete – it isn’t a complete brand identity, which goes miles beyond a logo and color scheme!

Here are five mistakes you’re probably making with your brand, and why they’re hurting your business.

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1. Lack of consistency. 

Consistency is king when it comes to creating and maintaining a strong brand. Does your brand look consistent across all platforms: your website, social media, online and print advertisements, and marketing collaterals? Can clients and colleagues look at your imagery, your fonts, your colors and your overall message, and know immediately that they’re looking at you?

 

2. Lack of communication.

Every business has – or should have – a voice (after all, you as the business owner certainly have one!). A strong brand uses the same voice throughout every business communication. In a crowded market, people get confused easily. If your tone differs among your website, Facebook, Instagram, and phone conversations, prospective clients will be much less likely to trust your brand – and you, as the person behind it.

 

3. Incomplete brand experience.

Consider this: are you giving your clients an outstanding experience? I’m not just talking about working with them day to day. I’m talking about what you do to really surprise your clients. What you do above and beyond what’s expected. Crafting a unique brand experience, from stationery, to surprise gifts, to unexpected emails. A good brand experience includes ways to create something special at every point a potential or new client “touches” your brand.

 

4. Missing the ideal client.

Have you established who your ideal client is?  Not knowing who they are can be detrimental to any business. A great brand is created after a business owner takes the time to dig deep and figure out who their ideal clients are: where they work, what they do in their spare time, how they spend their money, where they shop, what they value in work and in life. Once you know who they are, only then can you do everything possible to attract them.

 

5. Not knowing your niche.

I love the quote, “Appealing to everyone means you’re appealing to no one” (I just wish I knew the originator!). This can’t be more true in the saturated online market. I guarantee there’s a particular kind of individual or business that’s your absolute favorite kind to serve. Figure out who you love to work with, and what services they need – that’s identifying your niche. Then, own that niche! Don’t be afraid to commit. Create a business that focuses on the specific clientele you want, and offer the specific services that clientele needs, and then craft your brand to appeal to that niche. That’s a recipe for branding success, not to mention more rewarding work for you.