Launch Love: Beverly’s Bakery

I don’t know about you, but launches that include delicious desserts and gorgeous cakes are always ok with us! Working with Jennifer and Dirk of Beverly’s Bakery was a dream come true. Their bakery business was passed down from her parents and learning about their journey was truly special. They have built an amazing reputation for impossible to ignore wedding cakes and special in-store treats – but it was time for their branding and website to catch up to their accomplishments.

We worked from the ground up to create a branding system that not only worked for their two California retail locations, but also attracted high-end wedding clientele to their website. Jennifer has amazing style and is no stranger to bright colors and bold prints. Since her vision is wrapped into every element of their store and designs, we felt it was important to infuse her personality into the overall brand experience.

The responsive website for Beverly’s Bakery was designed with weddings and events in mind. As the user you’re immediately greeted with a visual menu of possibilities for your event…weddings, favors and desserts! As a full service bakery it was important to attract new clients to Beverly’s who might not have visited their retail location. Their website is their visual store front where users can tour their gallery, download their custom pricing menus and inquire directly from their contact page. It was important that the website not only looked beautiful on desktop computers but worked flawlessly on mobile.

 

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As a special touch we designed two sets of stationery, one for weddings and one for retail clients! The new brand and website for Beverly’s Bakery is not only is delicious to look at, but I know it will be effective in meeting all the goals they have for the future!

What’s your favorite part of the new brand?

Launch Love: Chic Celebrations!

There’s nothing we love more than announcing the launch of one of our clients’ new brands, and today is no exception! We’re so excited to share the details of all that we created for Chic Celebrations, a fabulous event design and production agency in one of our favorite markets: beautiful Southern California!

 

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Chic Celebrations and its owner, Gianna SanFilippo , specialize in addressing creative challenges and creating exquisitely executed events. Their eye for design, ability to transform blank spaces into unforgettable settings, and their strategic approach to managing the event itself, definitely set them apart from other event planners. Chic Celebrations offers a variety of services, from comprehensive, full-service or partial wedding planning to the complete coordination of social and corporate events. Gianna’s unique vision, positive energy and attention to detail truly shine through in her work, so we were especially eager to help her showcase it in the work we created for her!

Throughout the time we were working with Gianna, what really stood out to us was her concierge-style approach to working with her clients. Gianna will completely customize a package for her wedding couples, and truly goes above and beyond in fulfilling any detail – large or small – that they request. Also, Gianna’s artistic style is one of the most impressive we’ve ever seen, and you know we’ve seen a lot!

Something else notable about Gianna is her natural and organic style, something we wanted her branding to reflect perfectly. It was important to us to convey not only how she’s inspired by nature, but also her fun and chic side – her website mentions her “jeans, signature messy bun and oversized handbag,” which is so authentically Gianna! The brand identity we created incorporated a logo infused with a watercolor background and lush greenery, paired with design elements in a bold black-and-white stripe to punch up the personality factor.

Ultimately, we created a complete brand, responsive website and gorgeous stationery for Chic Celebrations, and we’re really proud of the result. We’re thrilled not only to include this fantastic project in our portfolio, but also to have developed a wonderful relationship with Gianna. Working with our amazing, dreamy clients is, by far, the best part of what we do!

Are you in need of a beautiful website, blog, or a complete brand do-over? If so, we’d love to chat with you about our process and get you on our schedule!

Ashley & Malone’s Blog is Born!

We’re so excited to announce the newest arrival to Ashley & Malone: our very own blog! In this space, we’ll be sharing lots of wonderful things with our readers: our very best advice on all things branding, detailed features on our beloved clients and the things we’ve created for them, and behind-the-scenes looks at our life and everything amazing we’re doing with it. It’s our goal that the Ashley & Malone blog serves as a resource and an inspiration for people who value luxury and want their business (and their brand) to reflect that.

For anyone who may have stumbled onto our blog as their first experience with Ashley & Malone, allow us to welcome you personally! We’re Ashley and Dallas: husband and wife, creative partners, and lovers of development, design and decadence. (At least where branding is concerned!) Our clients work closely with the two of us to bring their vision for their business to a ridiculously gorgeous reality. And when we say “closely,” we actually mean it – along with our superstar client manager, Caryn, we’re there for you personally every step of the way, from the conceptualization to the creation of an unforgettable online presence. We want you to love the process of working with us as much as you love what we’re able to do for your business.

ASHLEY_OFFICE_ANNAWITHLOVE_HIRES-2-5_edit_smallWe can hear you asking, “Why start blogging now?” Well, truth be told, we’ve been pretty focused on other things! Things like guiding our fantastic clients through the process of defining a brand, creating the most stunning responsive sites on the web, and designing statement stationery that’s more stunning than you thought anything on paper could be. Oh, and crafting breathtaking blogs, too – you can see some of them here, and here, and here, and here.

Now, though, we’re ready to pull back the curtain on some of what we do, what we know and what we love. We’ve got some fantastic things coming up on our blog, so we hope you’ll check back weekly to see what we have in store! In the meantime, be sure to follow us on Instagram, Pinterest, Facebook and Twitter for smart tips, pretty photos and general goodness. And of course, don’t hesitate to reach out if we can help you capture the brand identity of your dreams. We can’t wait to connect with more people who are madly in love with the idea of having both a beautiful business and a beautiful life!