I don’t know about you, but launches that include delicious desserts and gorgeous cakes are always ok with us! Working with Jennifer and Dirk of Beverly’s Bakery was a dream come true. Their bakery business was passed down from her parents and learning about their journey was truly special. They have built an amazing reputation for impossible to ignore wedding cakes and special in-store treats – but it was time for their branding and website to catch up to their accomplishments.
We worked from the ground up to create a branding system that not only worked for their two California retail locations, but also attracted high-end wedding clientele to their website. Jennifer has amazing style and is no stranger to bright colors and bold prints. Since her vision is wrapped into every element of their store and designs, we felt it was important to infuse her personality into the overall brand experience.
The responsive website for Beverly’s Bakery was designed with weddings and events in mind. As the user you’re immediately greeted with a visual menu of possibilities for your event…weddings, favors and desserts! As a full service bakery it was important to attract new clients to Beverly’s who might not have visited their retail location. Their website is their visual store front where users can tour their gallery, download their custom pricing menus and inquire directly from their contact page. It was important that the website not only looked beautiful on desktop computers but worked flawlessly on mobile.
As a special touch we designed two sets of stationery, one for weddings and one for retail clients! The new brand and website for Beverly’s Bakery is not only is delicious to look at, but I know it will be effective in meeting all the goals they have for the future!
If there is one thing clients struggle most with, it’s website copy! Am I right? It’s one of the most challenging elements for business owners to write about themselves and their business. That’s why it’s one of the services we now include, so that our clients can showcase the words that clearly communicate their value in a way that sounds like them. It’s also one of the most important elements of an effective brand and website. I was hosting our local TuesdaysTogether meeting last week for The Rising Tide Society and we were actively discussing “Ideal Clients”. I’m the first to consult owners that when you’re not attracting your ideal clients, it’s time to work on your brand and website. Though I think one element that is vastly overlooked, especially in the wedding industry is website copywriting. You can have beautiful photography and a gorgeous website, but if your language isn’t compelling – pulling in the user on the site and encouraging them to contact you, your website simply isn’t going to work the way it should.
Ideal Client – A lot of discovery happens when you begin a rebrand. In doing so, you should uncover who you love working with. When you know who your ideal client is, you want to do everything in your power to attract them. For your copy, you want to get in their head, discover what they value, what they struggle with and how you an help them! Your copy is about them, how you can help them and why they should hire you, as the expert.
Telling A Story – Your website isn’t just pretty pages with pretty pictures. An engaging website that converts users into clients should tell a story about your business and what you do. When we approach a website design, we get in-depth about the goals for each business and explore how we can make design choices that get results. When your website tells a story and lets the audience know your values and who you are, you create a personal connection with those people. When someone feels connected to your story, they are more likely to buy from you.
Distinct Design –When you hire a professional to design your website, you can expect to have a design that’s completely unique to you! That’s why we ask each client to submit their copy before their project start date. Having your copy in-hand before we start the design allows us to tell your brand story to meet the goals of your business. It also means we can design beautiful details that perfectly fit the amount of copy written and make thoughtful suggestions if there are areas that need to be tailored.
Luckily, when you become an Ashley & Malone client we send you a Welcome Guide as soon as your project is booked. It’s filled with all the details, tips and know-how we’ve learned after branding over 70 wedding professionals. We guide you through the process of copy writing and give you examples of how much to include for each page, on top of that, we review all your copy to make sure it’s going to work for your business!
Ready to put your best face forward with a distinctly designed brand and a beautifully built website that carries your business vision through?
Tell us how your current brand is holding you back from achieving the success, income and freedom you crave, so we can build a distinct and genuine brand presence for you, online and offline.
We’re so excited to share with you the new launch of Reflections Weddings & Events! Jasmine, the owner came to us early this year and quickly got on our waitlist to reinvent her brand and website. We don’t often get to meet our clients in person, but ironically enough, Jasmine surprised me at The Business of Weddings conference in Toronto! It was so nice to get that personal connection, which made our time building her brand that much more enjoyable.
It was an absolute pleasure bringing her vision to life! Jasmine really had her business style nailed down and truly embraced the power of simplicity, which can be really hard trust. One thing that stood out to me was Reflections desire to truly help their clients and their specifically their “why” of what they do.
“We believe that every couple should be able to enjoy their wedding day stress free which comes from a stress free planning process. I also believe that every couple deserves a wedding that is a true reflection of them and their love”.
If you’re ready to showcase your value and set your business apart, so you can start sharing your creative work with the right people, get in touch today! We’re quickly booking up for the first half of 2016!!
Welcome! I’m Ashley, design-aholic, creative director and lady boss for Ashley & Malone. You’ve stumbled upon my favorite place on our site where I get to share the work we create that helps our clients businesses grow! In our blog you’ll find some Websites and Branding we've developed for the the Wedding and Lifestyle industries, you will also find some business tips, inspiration and insight into our little design agency.