December 7, 2018

Launch: Bob Gail Events

Today we’re thrilled to announce the brand launch for Bob Gail Events. Having been in the industry for over 40 years, it was truly an honor upholding this event planning companies reputation and building a brand that is reflective of their future.

When we signed on to create their rebrand, there were exciting developments happening behind the scenes and that was Bob and Gail passing down their business into the very capable hands of Allyson and Katie – who had been already working within the company for years. Fun fact, Allyson is Bob and Gail’s daughter and Katie is married to Allyson’s brother!

From the start, Allyson and Katie actually blew me away with their vision for the business. Not only did they have amazing taste when it came to the visuals, they knew exactly what they wanted. Working with this decisive team was a true dream and we’re SO proud of the work we have created for them.

One of the pillars of a successful brand that stands the test of time is; simplicity. It’s not easily accomplished or even desired by many business owners, but Allyson and Katie were 100% on board. We began the process by honing in on a beautiful, sophisticated, organic and elevated font for their logo mark. As it began to take shape, we added unique customizations so it was perfectly polished and classically executed. Once the logo was established we moved on to creating the complementary elements of their branding: watermarks, icons, colors, fonts and stationery.

Next we worked through the entire user experience of their website. Crafting a unique layout that was not only easy to navigate but told a story from beginning to end. Having been in the industry for so many years, they had an incredible catalog of work. From weddings, corporate events, brand activations and social parties – there isn’t much these two don’t master. We made a point to showcase their work on each page and allow that to be a driving sales feature to new visitors.

Thank you to Allyson and Katie for being true partners in the process, we can’t wait to hear how your business continues to grow!

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