July 23, 2015
Launch Love: Amy Abbott Weddings & Events!
We’re back today with another behind-the-scenes look at the launch of one of our wonderful clients: Amy Abbott Weddings & Events! Serving weddings, parties and corporate events in Los Cabos, Mexico, Amy Abbott and her team promise distinctive, meticulously designed celebrations with impeccable attention to detail. Clearly our kind of people – so you can imagine our excitement when they approached us for branding!
Amy Abbott Weddings & Events came to Ashley & Malone in need a complete update of their brand and website. With Los Cabos’ popularity soaring as a wedding and event destination, Amy realized it was time to level up her branding to represent who they truly were as a company: a luxury full-service design and event planning business.
I was inspired by Amy’s passion for her work, as well as the potential for creating a truly breathtaking brand identity for her company, from our first conversation. That inspiration allowed us to craft a brand identity that not only reflected Amy’s vibrant personality, but one that would attract her dream client.
The colors of the ocean, sand and coral were a centerpiece for our brand design, as well as the authentic Mexican tile that seen throughout Cabo. I wanted Amy’s brand to exude “destination” and really draw the type of couple that didn’t just want a typical resort wedding. Rather, we were seeking to reach couples that wanted a thoughtful, personal event, in a beautiful destination. An event that included all of the design details and amenities they could expect if they were in their home city. That’s exactly what Amy Abbott delivers, and delivers flawlessly.
We took our color inspiration, our admiration of Amy’s talent and service, and our knowledge of her ideal clients, and crafted a complete brand identity. An elegant and evocative logo, custom responsive website to showcase her portfolio, and stunning suite of stationery were among the services we rendered, and the entire process was a pleasure from beginning to end. We’ve mentioned our dream clients before on our blog, and Amy Abbott is a perfect example!
Please visit Amy’s new website to learn more about her services, and of course to see Ashley & Malone’s work! We’re currently accepting inquiries for our last three branding spots in 2015, so if you’ve been considering an update of your brand identity or a gorgeous new website, now is the time to reach out! We can’t wait to hear from you!
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