February 29, 2016
Launch Love: Beverly’s Bakery
I don’t know about you, but launches that include delicious desserts and gorgeous cakes are always ok with us! Working with Jennifer and Dirk of Beverly’s Bakery was a dream come true. Their bakery business was passed down from her parents and learning about their journey was truly special. They have built an amazing reputation for impossible to ignore wedding cakes and special in-store treats – but it was time for their branding and website to catch up to their accomplishments.
We worked from the ground up to create a branding system that not only worked for their two California retail locations, but also attracted high-end wedding clientele to their website. Jennifer has amazing style and is no stranger to bright colors and bold prints. Since her vision is wrapped into every element of their store and designs, we felt it was important to infuse her personality into the overall brand experience.
The responsive website for Beverly’s Bakery was designed with weddings and events in mind. As the user you’re immediately greeted with a visual menu of possibilities for your event…weddings, favors and desserts! As a full service bakery it was important to attract new clients to Beverly’s who might not have visited their retail location. Their website is their visual store front where users can tour their gallery, download their custom pricing menus and inquire directly from their contact page. It was important that the website not only looked beautiful on desktop computers but worked flawlessly on mobile.
As a special touch we designed two sets of stationery, one for weddings and one for retail clients! The new brand and website for Beverly’s Bakery is not only is delicious to look at, but I know it will be effective in meeting all the goals they have for the future!
What’s your favorite part of the new brand?
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