Krista Fox is one of the most incredible photographers I have met. When she approached us about a new brand and website I was not only thrilled to work with her because of the beauty of her work, but also because she had such a warm personality. I knew from the minute we started that we were going to create something special together! We pulled style from minimalist Scandinavian design, romantic watercolours and rustic earth tones. All things that represent her personal and professional style. We chose two styles for her icon, the first a compass that speaks to her collection of destination weddings and the second calligraphy initials that embraces her local work. The calligraphy was created by Plume Calligraphy.