When Lover.ly approached us to redesign and transfer their basic blog into a custom WordPress theme we were over the moon! We worked from the ground-up, really aligning their goals with what their readers wanted and needed to see. It started with site mapping each section and then into wireframes to ensure every element of the experience was being accounted for. From featured posts, to customized widgets to the mobile layout everything in this design is touched with Lover.ly's strong brand identity. Overall the new blog is a softer reflection of their main site and is an inspiring space for soon-to-be-brides!