our work

Monika Hibbs Lifestyle

Monika Hibbs’ authentic style is what makes her a successful lifestyle influencer, so it was no surprise when she had an incredible vision from the start. For this project, we kept elements of her existing blog that we designed, however we started from scratch with a new brand identity. Monika wanted something classic, timeless and elegant – everything that embodies the Monika Hibbs brand. It was also important that it was simple yet unique, all while allowing her to effortlessly expand her business. We selected a European typeface that was customized specifically for her, allowing it to become a mark with distinction. We also opted for lower case letters, which makes the brand feel approachable and welcoming, just like Monika! It was an absolute please to continue working alongside Monika and her team as her brand continues to grow.