Abby Smith approached us to totally revamp her successful lifestyle, fashion and hair tutorial blog! She had spent years doing the DIY blog and was ready for a fresh and professional online home where she could grow her readership. One of the main goals was to bring in Abby's feminine personality and create a space that her readers felt comfortable and relaxed - like hanging out with their best friend over a cocktail. We created a totally unique layout to highlight her large image posts and call out her extensive hair gallery. The design is a breath of fresh pink air, while still remaining wildly user-friendly and ultimately modern.