If there is one thing clients struggle most with, it’s website copy! Am I right? It’s one of the most challenging elements for business owners to write about themselves and their business. That’s why it’s one of the services we now include, so that our clients can showcase the words that clearly communicate their value in a way that sounds like them. It’s also one of the most important elements of an effective brand and website. I was hosting our local TuesdaysTogether meeting last week for The Rising Tide Society and we were actively discussing “Ideal Clients”. I’m the first to consult owners that when you’re not attracting your ideal clients, it’s time to work on your brand and website. Though I think one element that is vastly overlooked, especially in the wedding industry is website copywriting. You can have beautiful photography and a gorgeous website, but if your language isn’t compelling – pulling in the user on the site and encouraging them to contact you, your website simply isn’t going to work the way it should.
- Ideal Client – A lot of discovery happens when you begin a rebrand. In doing so, you should uncover who you love working with. When you know who your ideal client is, you want to do everything in your power to attract them. For your copy, you want to get in their head, discover what they value, what they struggle with and how you an help them! Your copy is about them, how you can help them and why they should hire you, as the expert.
- Telling A Story – Your website isn’t just pretty pages with pretty pictures. An engaging website that converts users into clients should tell a story about your business and what you do. When we approach a website design, we get in-depth about the goals for each business and explore how we can make design choices that get results. When your website tells a story and lets the audience know your values and who you are, you create a personal connection with those people. When someone feels connected to your story, they are more likely to buy from you.
- Distinct Design –When you hire a professional to design your website, you can expect to have a design that’s completely unique to you! That’s why we ask each client to submit their copy before their project start date. Having your copy in-hand before we start the design allows us to tell your brand story to meet the goals of your business. It also means we can design beautiful details that perfectly fit the amount of copy written and make thoughtful suggestions if there are areas that need to be tailored.
Luckily, when you become an Ashley & Malone client we send you a Welcome Guide as soon as your project is booked. It’s filled with all the details, tips and know-how we’ve learned after branding over 70 wedding professionals. We guide you through the process of copy writing and give you examples of how much to include for each page, on top of that, we review all your copy to make sure it’s going to work for your business!
Ready to put your best face forward with a distinctly designed brand and a beautifully built website that carries your business vision through?
Tell us how your current brand is holding you back from achieving the success, income and freedom you crave, so we can build a distinct and genuine brand presence for you, online and offline.
What are your biggest struggles for creating your website copy?