Launch Love: Brooke Keegan Special Events!

We’re excited today to share a behind-the-scenes peek at another of our newly-launched brands, this time for the wonderful Brooke Keegan Special Events! Keep reading for all the details!


Brooke Keegan came to us as a referral from another client and we couldn’t have been more thrilled to work with her! (Truth be told, Brooke was actually on my secret list of brands that I wanted to work with – so imagine my happiness when she reached out!)

Words can’t accurately express how amazing it was working with Brooke and learning more about her incredible wedding planning company. Of course we were inspired by the calibre of events she designs, but that wasn’t all. Brooke’s goals for the future made her branding journey incredibly rewarding, because truly, helping our clients bring a dream to reality is one of the best parts of our job.

As part of the branding process, one of the most important elements that we wanted to communicate is that Brooke Keegan Special Events is a destination company. With her experience, expertise and creative vision, Brooke is able to expertly execute weddings all over the world, and that’s really where her true passion lies. We wanted to infuse this passion into everything we created.

Through our designs, we wanted to attract clients who stay at luxury boutique hotels and who cherish intimate and thoughtful events. The “Brooke Keegan couple” is wholeheartedly rooted in family values and their guests’ experience. Spoiling the guests throughout the entire event – with chauffeured rides from the airport, curated welcome bags in the hotel rooms, and a luxurious day-after tented brunch –  is part of Brooke’s signature service.

With that in mind, not only did we want to communicate a high level of service, but also Brooke’s creativity, warmth and professionalism. We achieved this by using soft, delicate colors to express romance and a down-to-earth feeling. We brought in texture with a stripe linen pattern to capture Brooke’s unique design style, best described as “natural elegance,” which is showcased in all her events. And we must talk about her new iconic symbol! This symbol’s design is rooted in classic design details, and softly resembles a B and backward K. The icon really gives the brand presence, conveying memorability and that boutique feeling we were going for.

The Brooke Keegan Special Events website transforms Brooke’s brand into a modern and thoughtful experience. There are special brand touches included throughout the site, from testimonials from her clients to stunning large images of her work and consistent graphic details pulled from her brand board (an essential part of our own client experience!).

We couldn’t be more proud of Brooke’s new branding, and are so happy to have had the opportunity to partner with her in its creation. We’d love to hear from other luxury wedding designers and other professionals who envision a beautiful new brand – please reach out if we can be of service!

Launch Love: Chic Celebrations!

There’s nothing we love more than announcing the launch of one of our clients’ new brands, and today is no exception! We’re so excited to share the details of all that we created for Chic Celebrations, a fabulous event design and production agency in one of our favorite markets: beautiful Southern California!



Chic Celebrations and its owner, Gianna SanFilippo , specialize in addressing creative challenges and creating exquisitely executed events. Their eye for design, ability to transform blank spaces into unforgettable settings, and their strategic approach to managing the event itself, definitely set them apart from other event planners. Chic Celebrations offers a variety of services, from comprehensive, full-service or partial wedding planning to the complete coordination of social and corporate events. Gianna’s unique vision, positive energy and attention to detail truly shine through in her work, so we were especially eager to help her showcase it in the work we created for her!

Throughout the time we were working with Gianna, what really stood out to us was her concierge-style approach to working with her clients. Gianna will completely customize a package for her wedding couples, and truly goes above and beyond in fulfilling any detail – large or small – that they request. Also, Gianna’s artistic style is one of the most impressive we’ve ever seen, and you know we’ve seen a lot!

Something else notable about Gianna is her natural and organic style, something we wanted her branding to reflect perfectly. It was important to us to convey not only how she’s inspired by nature, but also her fun and chic side – her website mentions her “jeans, signature messy bun and oversized handbag,” which is so authentically Gianna! The brand identity we created incorporated a logo infused with a watercolor background and lush greenery, paired with design elements in a bold black-and-white stripe to punch up the personality factor.

Ultimately, we created a complete brand, responsive website and gorgeous stationery for Chic Celebrations, and we’re really proud of the result. We’re thrilled not only to include this fantastic project in our portfolio, but also to have developed a wonderful relationship with Gianna. Working with our amazing, dreamy clients is, by far, the best part of what we do!

Are you in need of a beautiful website, blog, or a complete brand do-over? If so, we’d love to chat with you about our process and get you on our schedule!

Launch Love: Danae Grace Events!

We feel so lucky to work with the most amazing clients, and will be featuring some of our recent brand launches on our blog. We’re excited for the opportunity to showcase our capabilities, as well as the fantastic relationships we’ve built with the businesses (and business owners) who’ve engaged us. If you’ve ever considered retaining Ashley & Malone for branding and responsive website development, blog design, stationery, or anything else, keep an eye on this post series! (Or, just reach out and say hello – we’d love to chat with you about your needs!)

Without further ado…we’re pleased to present our launch of the Danae Grace Events brand! Danae Grace is an event planning and design company based in California, and they reached out to us for guidance in their brand identity, website blog and more. Of course we were thrilled to welcome them to the Ashley & Malone experience!


The Client:

Danae Grace herself was a dream client. From the first moment we spoke, we knew it was going to be such a fun process working together. One of the reasons Danae admitted to hiring us was because we shared a very similar style, so perhaps our companies were destined to be a match!


The Process:

The design process for Danae Grace Events was a really interesting one. Truth be told, the logo we ended up selecting for Danae wasn’t one of the original concepts we created. What people don’t realize about branding is that it can be a struggle to really recognize that change is needed. Oftentimes, we will feel apprehensive about doing something different – risk can be scary. Rest assured, Danae and I really worked through her branding as a team and came up with a beautiful logo that was not only reflective of herself, but one that her dream client would be attracted to as well. It’s feminine, elegant and oh-so-professional. Danae’s brand is rooted in her creative and kind spirit and the true uniqueness of the designs she creates for weddings.

Danae Grace branding, created by Ashley and Malone

The Products:

For Danae’s web design, we created a concept that really allowed her work to shine through and that focused on the user experience. Throughout her website, we guide the user from page to page to enjoy the full experience of Danae’s brand. We’ve used photography, typography and thoughtful copy to connect the site visitor with Danae, creating the foundation of a beautiful event planning relationship.

One of my favorite elements of Danae’s site is her blog. I’m in love with the titles and how seamless the design is executed, and I can’t wait to see the content she and her team will create!


The Result:

After our work together, Danae was left with a fresh brand that’s as stylish as she is. We hope you’ll take time to explore Danae Grace Events’ stunning new website and blog. Be sure to check out Danae’s blog post about her branding experience with Ashley & Malone, too! When you’re ready to begin your own journey of defining and cultivating the perfect brand for your business, and the website, blog and stationery to go with it please contact us. We’re happy to help and can’t wait to hear from you!